Trends for Real Estate Marketing for 2016

In view of the various issues being faced by the real estate buyers, the year 2016 is likely to expect Developers to be earnest and upfront in their offers, meeting commitments and dealings. At the same time, the Real Estate industry would have to make higher investments towards environmental and labour concerns. On residential accommodation front, the likely trends would be compact as well as efficient and better quality homes. That would include responding to market demand to right sizes as well as right pricing across various segments. Commercial spaces demand is likely to increase. Rollin of GST is also likely to trigger increase in demands of commercial spaces along with warehousing. Consequently, the demand for residential accommodation can also see an upswing. End users are likely to outnumber the investors in the home buying sector, at least during first three quarters. Value for money, promised quality and timely delivery by Developers is likely to be dominating factors in project selection by buyers apart from Developer’s financial credentials. Government is likely to step in to contain erring developers and at the same time is likely to bring regulatory measures for protection of buyers against defaulting developers. Real Estate industry may also get some relief in forms of tax concession(s), freer flow of credit etc.