INNOVATION IS OXYGEN FOR MARKETING STRATEGIES

Dr Nitesh Kumar is a keen planner & strategist with expertise in new product launching, new business & market development, product positioning, achieving sales and profitability targets for the company. He believes in ground zero hands-on management and leading from the front. He has effectively handled all the Corporate Communications of the Group in teams of PR, advertisement & outdoor media and extended strategic inputs to the architects and designers. With more than 28 years of experience he has successfully launched, marketed and sold approx. 3000 acres of integrated townships, 17 shopping malls in TDI & 8 Group housing projects and mega corporate office space in Indiabulls. He joined Emami Realty Ltd. In 2018 and successfully executed Retail, Commercial, Residential, Institutional & Multiplexes projects, adopting effective and result oriented strategies under highly competitive environment for sales promotion. NOVEL STRATEGIES & PRODUCTS I believe all the creativity and innovation that went into the development of market could be undone by the lack of originality in execution. Therefore, our Marketing strategies involve considering and addressing the entire customer experience as per our business strategies. FROM DEVISING INGENIOUS INNOVATIONS FOR BREAKING PARADIGMS AND SHIFTING MINDSETS TO DELIVERY OF THE PROJECT, MY MAJOR FOCUS IS TO MAINTAIN THE STANDARD. IT HELPS THE WHOLE BUSINESS SCALE-UP TO THE NEXT LEVEL OF GROWTH AND GIVES A DISTINCT BRAND VALUE IN THE PRESENT MARKET WHICH IS HIGHLY CLUTTERED IN NATURE. We started dual product offering with option to buy plot along with villa or without villa. It gives great independency and make lucrative offering for the customers. The aim is to provide the right context for customers to understand the innovation aligning with our whole business goal and it helps identify suitable partners and channels necessary to engage with customers at the right place, time, and manner. MOST SUCCESSFUL MARKETING CAMPAIGNS During the pandemic, we decided to launch our project Emami Nature in Jhansi. Our marketing campaign “Emami Nature life unlimited” has been huge success. With an aim to give personalized and unique experiences to consumers at the booking stage, we offered an innovative Experience Centre concept at Emami Nature in Jhansi. And within very short span of time, we are able to sell more than targeted inventories.