EstateMint is a Women owned and lead organisation that brings a trusted and empathetic approach to service the consumers. An exhilarating journey is what defines the last 3 years of EstateMint. This consumer centric organisation in spite of a pandemic, has grown over 200% year on year from its inception year of 2017. With MSc in Advance Computer science & IT Management from the esteemed university of Manchester the zest for bridging technology and services for end consumer was always the core idea that laid foundation of Estatemint. Further an MBA in entrepreneurship from SP Jain Mumbai and numerous courses in marketing came to aid while spearheading this consumer centric organization.I have assisted a large number of developers to achieve sales velocity. One such project was with one of Pune’s oldest and renowned developer who had been struggling with a project that had roughly 300 apartments, ready and unsold for around 3 years. We provided them with a strategic solution, which included a financial offer for the homebuyer and explicitly communicating to the potential buyers, the product as the only ready possession property in the vicinity. We were able to sell 75% of inventory within one year in spite of pandemic and lockdowns. Consistent innovations through algorithms, investing periodically in technology, systems, processes, and people, focus on consumers experience and introducing new verticals in providing more holistic home buying solutions has made our organization as one of the fastest growing Prop tech organization. We created forward integration in the consumer journey by adding financial assistance department and forward integration in developer solution by introduction of product design expertise, financial modelling with assistance of other financial institutes. I have initiated providing personal loans at a lower interest rate to women employees wanting to invest in a home. Furthermore, our HR policies support flexible work timings and work from home options, during and post their pregnancy along with mandatory paid maternity leave.