WOMEN YOUNG ACHIEVER

Sterling Developers Pvt. Ltd. is run by my family. I have been with the company since 2015. I started out as a Marketing Executive and graduated to Director - Marketing. I have done my MBA from University of Michigan Ross School of Business, 2019 and did BSBA from Boston University Questrom School of Business, 2015. I currently direct the marketing efforts for three residential projects in Bengaluru and spearhead the online and offline campaigns with a special focus on digital media marketing. Additionally I assist our sales vertical with sales strategy and planning. I am a CREDAI South Zone Representative for Clean City Movement and also CREDAI Youth Wing representative on the CREDAI National Board for New Initiatives. I pioneered the Bio bin waste management system and was the first in the southern region to implement this waste management system. This served as an example for other developers to follow. Thinking ahead, my focus is on developing unconventional marketing methods to help increase our target audience thereby driving sales. I have carefully built our channel partner network and grown it nearly 100% in the past year and a half. I aim to double our channel partner network and support them in driving 65-70% of our sales. I am eager to push the company into new geographic locations and as we diversify our portfolio, I will play a key role in our expansion into commercial real-estate. This will push me outside my comfort zone of marketing, to learn about the construction and execution of a commercial space. Since I've joined the company I have encouraged the inclusion of more women in our workforce. We have increased the percentage of women in our workforce by nearly 100% over the past three years. We have also built a supportive culture for women at the company and have encouraged women to lead teams and represent the company with confidence.