Reeza leads the residential business portfolio and heads a ready, ongoing and proposed 30 million Sq. Ft. Residential portfolio across Bangalore and Chennai, valued at USD 1 billion. She leads end-to-end conceptualisation, product strategy and diversification, marketing, business development, customer relationship and project management.
She has 18+ years of experience spanning diverse industries and is a Professional Member of the Royal Institution of Chartered Surveyors. Prior to joining Embassy, Reeza was associated with an FMCG major in Dubai as Brand Manager. Earlier, she worked in Marketing with an IT/ITES company. She has earned a certification in The Art and Science of Decision Making management course from Harvard Extension School, Cambridge, MA.
Reeza is an active part of Embassy’s brand promise of ‘Enhancing Lives’. Her belief in nurturing relationships has given rise to engagement programs and value-added business enablers. These exciting programs are exclusively designed for Embassy homeowners and business associates, providing a platform for collaboration and empowerment.
Reeza’s in-depth knowledge of consumer behaviour, eye for market trends and understanding of the Real Estate Industry have been paramount in driving a large gamut of residential projects by Embassy Group, ranging from uber-luxury to the smart premium segment.
She headed the development of Embassy’s flagship elevated and integrated residential properties, Embassy Lake Terraces, Embassy Boulevard, Embassy Grove, Embassy Residency, Four Seasons Private Residences and Embassy Springs. Her contributions in envisaging and launching the Senior Living Community as a new real estate asset class has furthered Embassy’s promise of revolutionary and ahead-of-time properties.
She is a strong advocate of the idea that education empowers the next generation. She visits Embassy’s adopted Government Schools to distribute much-needed starter kits to students as well as other volunteer-led initiatives to create a positive influence in their lives. She encourages and enables a legacy of strong women leadership in the community by focusing on efforts to advance the growth of women in the real estate industry.
