With over a decade of experience in real estate consulting, research and strategic advisory, I currently spearhead the research vertical in REA India that is part of the larger REA Group of Australia with a market cap of A 20 billion. The key objective of Research in REA India is building brand equity through thought leadership Having started the vertical from scratch a year ago research in REA India today, is sought after by the media, industry stakeholders and the consumers for its actionable data backed insights. The publications and indices have been pioneering and unique for highlighting nuances of the sector from both the offline and online demand activity, which act as key indicators to gauge the market movement. The company clocked YoY growth in brand outreach and market penetration through thought leadership research. In a short span of time, I have led over ten reports and opinion pieces on pertinent real estate themes and addressed multiple media conferences to build and take forward the brand. Along with micro analyses, I engage in macroeconomic associations like consumer spending, socio economic spending patterns to draw a holistic picture of the demand and supply dynamics in the sector. Today, research at REA India, has positioned itself as a thought leader for its depth of knowledge and usable insights among the media and other stakeholders I launched India’s only active housing price index with ISB to track and tab the market movements and spearheaded the first quarterly Housing Price Index in collaboration with ISB, Hyderabad. The index is a tool to gauge market demand and price dynamics across top 8 cities. I further deep dived into the synergy between healthcare infrastructure and real estate development in India. The report highlights the inadequacy of India's healthcare system and presents a detailed analysis of the relationship of healthcare and real estate development across the top eight cities. I also launched India’s first monthly online property search index (IRIS) for 42 cities.