WOMEN ACHIEVER IN MARKETING

Ishita Bhattacharya with 8+ years of experience in planning, formulating, strategizing, and coordinating marketing strategies, policies and programs currently heads the North & East Marketing and Branding portfolio and also has her own blog where she shares her learning and experience with the new generation. is a passionate marketing professional. Ishita handles a t/o of 1200 crores+ (Top Line). Her portfolio consists of 8 Residential projects which also includes two flagship projects namely Eureka Park (Noida 150), 88 East (Alipore, Kolkata). Her portfolio spans across categories from value homes to uber-luxury housing projects. In 2020 apart from handling the projects; she also led 02 National Campaigns for Tata Housing. In her earlier assignments she has also taken care of West & South regions of the country. Ishita held the first ever Pan India Digi-Meet of 2000 channel partners from 70 cities and international channel partners from New York, Bahrain and other countries. The success of the event led to the Pan- India Digi Meet being extended to regional meets too. Some other key accomplishments include – • First ever PAN India digital campaign Launch “Happy Place Called Home”. Success of the national campaign led to offer extension on popular demand • Building an outreach through Business Sources and Digital Activation Outreach • Taking the onsite experience to customers with digitours • “Great Indian Home Festival” campaign had 360 degree presence with print ads, hoardings, and site activation. Happiness zones were created to felicitate the customers on their happiest moment of life. • A flash sale was launched for 72 hours was a huge success that was followed up with a 48 hours sale, one last chance to avail the best offers. • Project promotion through stories and posts on Facebook, Twitter and Instagram. Trending format posts leveraged to amplify offer awareness. Interactive stories leveraging instagram features were taken live to drive engagement and consideration with swipe up links driving audience to campaign pages.