WOMEN ACHIEVER IN MARKETING

An engineer and MBA by education, I am storyteller by profession. I have 12 years of rich experience in Strategic Marketing, Integrated Corporate Communications, Brand Marketing & Management, Content Marketing and Client experience. I am associated with Cushman & Wakefield for 10 years. My journey started with managing internal communications, brand management, knowledge management for the firm. Aligning to the focus of the organisation my role graduated to be more client centric and my focus needle skewed towards client experience and engagement. I took charge to support the organisation with sales enablement, client communications, event management and bid support. In my present role, I lead the client marketing for Cushman & Wakefield and have been in this role for last 5 years. My passion is to maintain relationship between brands and consumers by delivering stories propelled by convergence of powerful content and technology. My day to day tasks ensures an exciting correlation of translating my marketing knowledge into content driven measurable campaigns. I take pride in delivering GTM campaigns that enhances client engagement and connects down to point of sale. As a marketer, I have partnered in my organisation’s growth and objectives. • ROI tracked for each marketing activity events, communications, RFPs and connected to point of sale: • Client satisfaction measured and contributed effective business decision making • Analytics to support building sales pipeline building • Managing entire business intelligence operations and reporting • Crucial in implementing brand positioning and establishing the brand voice in the country I also planned & executed biggest ever series of events in Company’s history with Global board representatives. I also launched thought leadership formats - Conversations with CW and implemented Pandemic learnings and new formats for client interface Open Mic. I organised and launched Women’s Integrated Network in India, an extension to company’s global WIN program and also mentor at KoolKanya.com - a career platform for women.