Diva has been a part of the Arrjavv family since 2005 and became the Director and the Head of Organizational Planning and Finance at Arrjavv in the year 2007. She oversees Project Selection and Financing, Marketing, Branding and Consumer Research. Her role extends to the execution of feasibility studies for targeted geographies and financial assessment and analysis prior project commencement. Her other roles include, Designing a structured reporting system along with a defined hierarchy and maintaining & implementing a strong corporate governance within the organisation. Diva graduated with a BSc. (Hons) (First Class) in statistics from St. Xavier’s College, Kolkata and completed Executive-level MBA program at Wharton, Kellogg andIndian School of Business – PGPMAX - graduating member of the ‘Dean’s List’. Diva has holistic business experience in finance, actuarial consulting, entrepreneurship, international trade and real estate. Some of her contributions comprise – • Streaming extensive investment analysis & financial planning for Arrjavv to ensure that it achieves a debt-free status • Implementing a state-of-the-art ERP system to smoothen workflow andincrease capacity as well as efficiency • Designing & implementing CRM systems to improve customer responsiveness, acquisition and conversion. • Streamlining costs and optimizing capital intensity of major projects She was invited to host leading policy makers on economics for seminars at ‘CREDAI.’ Several columns written by her in leading publications have garnered acclaim and appreciation from key policymakers in the Ministry of Finance including Krishnamurthy Venkata Subramanian, Chief Economic Adviser, Government of India. Diva is also a leading member of CREDAI Women’s wing and has conducted various seminars to educate women on finance and help them play a leading role in business. She is also committed to empowering and enfranchising women to break barriers in business and crack the glass ceiling in professional organizations. In 2005, she founded ‘Arrjavv Charitable Foundation’ that spearheads the CSR initiatives of Arrjavv.