SOLUTION DRIVEN APPROACH IS IMPORTANT

Astrong marketing professional with a demonstrated history of working in the media industry with 16 years of experience have developed ATL/ BTL activities, Digital Marketing, Market Segmentation, Communication Strategy, Differentiated Proposition Development & Sharp Media Planning skills. I have deep love and passion for Branding, Marketing & Communication. In my current organization I love connecting with Sales support team including distributors and channel partners, understanding the ground reality, brand positioning & bottlenecks for a better planning and communication for the brand. NOVEL STRATEGIES & PRODUCTS With an objective of connecting with the customers in the home electrical space, we have roped in Tiger Shroff as a brand ambassador and launched an effective marketing campaign with impactful media amplification. Home Automation segment needs different communication strategy and approach as there are many myths about the segment. Hence, have created content strategy that educated and guided the customers and created awareness about Great White’s Home Automation Category ‘Arcus’. WITHIN THE SPAN OF 4 YEARS, I CREATED & HANDLED TWO MASSIVE BRANDS LAUNCH CAMPAIGNS. I AM AN INTEGRATION AND OOH EXPERT IN TERMS OF BRAND POSITING & HAVE HANDLED CELEBRITY MANAGEMENT AND HAVE LED THE PROJECTS ON BEHALF OF THE COMPANY. With the emergence of online retailers like Amazon, FlipKart and others, there has been paradigm shift in the consumer behavior and at GreatWhite we are building a robust e-commerce platform where our customers can buy and experience our products. We have also introduced the “Loyalty Program Scheme” for our electrician's partners as they form the backbone of our business. MOST SUCCESSFUL MARKETING CAMPAIGNS • Chennai outdoor campaign was ranked as the most impactful campaigns by Medianew4u.com. • TVC launch of GM’s brand ambassador - Mr. Suniel Shetty. • Created impactful media campaign for launch of Tiger Shroff as Great White’s brand.