Real Estate’s Young Turks Of 2021

Realty+ 40 Under 40 inaugural edition this year listed the top real estate professionals for the year 2021 that are paving the path for change and innovation in the sector. Bhushan Palresha believes that the industry needs a mind-set shift. “Historically it has been a developers market and all practices were aligned as such. But fierce competition in the market with newer players and importantly, the rapidly changing consumer behaviour, buying patterns and affluence levels, I believe we are no longer a real estate company. We function as an FMCG company with the mindset of the hospitality and service industry.” Under his leadership, VTP Realty has grown in on the principles of agility while being thoughtful in its product and processes. The organization has charted its goals for sustaining the leadership position in Pune with a wide margin ahead of the other players in the sector, along with a massive thrust on delivery. We are in the business of making someone’s home. Building their dream home in reality. And this is sacrosanct for us. For years real estate developers have resorted to unethical practices and has earned a bad name for the entire industry. I think even if I can make a small change in improving the lives of our customers or facilitate the actualization of their dream, then I would have led VTP Realty well. He says, “Currently we are the leaders in Pune real estate with around 1900CR of sales revenue in FY 20-21. Our target is 3000CR for the current year. The roadmap is clearly to maintain and sustain the leadership in the sector. VTP Realty is also gradually moving up to the premium residential segment in the Pune micro-markets. We are perhaps the only developers who have preponed completion and deliveries of our under-construction projects. And we are perhaps also the only developer who is building 50Lakh sq.ft in a single city simultaneously. We are confident about breaking all delivery records as well this year.”