IDEAS BELONG TO THOSE WHO EXECUTE THEM

With 25+ years in marketing, branding, advertising, celebrity marketing & media, Manish is a meticulous strategist, an ideas factory and a hawk-eyed executor. Besides being the Chief Strategist & Chief Creative Officer for his company and its clients, Manish professionally provides marketing and advertising advisory to a few entrepreneurial set-ups like Tribeca, M3M, Aavas Financiers. NOVEL STRATEGIES & PRODUCTS Manish has executed some absolute bold & fresh business models like Codename Launches, CP and consumer activations for Real Estate, M3M PYP [Port Your Property], Runwal HHQ, Disrputive financial schemes, multiple teaser films strategy for launches etc. Manish introduced E.G. FastTrack is an bi-annual T&D programme for fresh MBAs to re-train for 2 months for marketing concepts, in a simulated work environment. During the first lockdown, Alchemist & its RE division, Clay, created e-talk-show, Clay Dialogues and interviewing 16 real estate industry leaders. Alchemist grew by 25% even during the Covid year and 3 of its new clients were those who had met Alchemist first on the show. SUCCESSFUL MARKETING FIGURES In last 2 years, Alchemist has helped sell more than 12,000 cr+ inventory in residential, commercial, retail and mix used property. 9 of its 11 top clients have grown by more than 20% YoY. MANISH BELIEVES THAT HE IS BUILDING A PARTNER BUSINESS FOR CLIENTS THAT SHOULD CREATE VISIBLE DIFFERENCE BETWEEN THEIR PRODUCTS AND THEIR BRAND VALUE. HE AIMS TO WIN BACK THE RESPECT THAT OLD WORLD AD AGENCIES AND THEIR LEADERS ONCE COMMANDED AMONGST CLIENTS. SOCIAL INITIATIVES Alchemist incubated and for 5 years now, continues to handle the brand, Aavas Financiers, known to be the fastest growing small finance company. He insisted the board to re-look at their vision on the human grounds of providing housing for the under and un-served markets in geography and demographics. The strategy has delivered both outstanding financial and socio-economic returns. MAJOR ACHIEVEMENTS Manish was the youngest Media Director in the country at Everest and youngest Head of sales & Marketing in a TV channel [Vijay TV]. As MD at Starcom, world’s largest media agency, he took it from No. 7 to No. 2 media agency in India and diversified Starcom to 4 other verticals, Entertainment, Digital, Sports, OOH. Created XRBIA, a young affordable RE brand.