FROM 'MICRO' TO THE 'MACRO' EXPERIENCE

EMBASSY'S LEGACY OF LEADERSHIP IS DEFINED BY THE SPIRIT OF FORWARD-LOOKING, CUSTOMER-CENTRIC INNOVATION. A ‘FUTURE FIRST' VISION TO SEE WHERE THE WORLD IS HEADED AND TO HAVE THE AGILITY TO GET THERE. EMBASSY'S DESIGN FOCUS IS ON THE 'MICRO' TO ENHANCE THE 'MACRO' EXPERIENCE. REEZA SEBASTIAN KARIMPANAL, MRICS, PRESIDENT - RESIDENTIAL BUSINESS, EMBASSY GROUP At Embassy, we see design as a force for good in the new world. Extending from this, low-density developments with extensive green landscapes and spacious spread-out amenities allow for effortless social distancing. Private gardens, terraces, and swimming pools offer residents much needed reprieve. Sustainable, IGBC certified projects ensure enhanced air quality. At the micro-level, fluid layouts with designated spaces, utmost privacy and optimal ventilation, form the core of the design thinking. A host of unique value-added services such as superior property management by Embassy Services, comprehensive home maintenance by WAYS, In-house Asset Management and Interior Design services provide a unique opportunity to experience a fully managed global lifestyle. Sales & Marketing Strategy: The customer is the centre of our universe. Our brand promise of “Building Relationships. Enriching Lives” flows through every aspect of what we do. Ideas mapped to customers' aspirations, a focus on finer details that elevate life, highly personalized services supported by teams that share the spirit, create a customer experience and product differentiation that defines us. Along with being digitally adept, we place emphasis on human interaction and customised tailormade experiences that enlist an omnichannel approach to chart a seamless customer journey. The Upcoming Offerings: Our development ethos is 'holistic’, and we have something to offer every home buyer and demographic, from millennials to seniors. We ventured into the co-living segment with the launch of 'Olive by Embassy' and forayed into Senior Living, which will be launched at Embassy Springs. Infusing learnings into our premium segment, cutting-edge digital living will meet evolved modernity at Edge 2.0. The planned launch of townhouses and villas at Embassy Springs will lend a new dimension to contemporary living.   DISTINCT RESIDENTIAL PROJECTS IN BENGALURU

1. Embassy ONE an elevated, integrated lifestyle development is home to India's first Four Seasons Private Residences and South India's first Four Seasons Hotel, offering a refined lifestyle.
2. Embassy Lake Terraces is an ultraluxury sky condominium development designed by the Singapore-based Andy Fisher Workshop. Iconic 'twisted' towers present panoramic views of the lakes and landscaped expanse.
3. Embassy Boulevard is an uber-luxury gated community designed by the Singapore-based Andy Fisher Workshop. Home to an active, vibrant community, the villas assure class-leading rental ROI of up to 6%.
4. Embassy Grove is a uniquely gracious villament gated community, overlooking the KGA Golf Course.
5. Embassy Springs is Bengaluru's biggest & best-planned city. A 288 acre self sustaining township.
6. Embassy Edge @ Embassy Springs India's first Alexa-enabled smart homes, designed to cater to millennials with a new mindset.