BUILD STRONG RELATIONSHIPS WITH CLIENTS

Govind Rai founded Insomniacs in 2015 with the mission of providing ROI-based digital marketing solutions to real estate developers. To further serve multiple needs of the developers and gapping sales and marketing, he built Insomniac's tech vertical, Totality that provides realtors with the tools and solutions to create a successful business through automation, sales, marketing, and reduced customer acquisition cost. NOVEL STRATEGIES & PRODUCTS Through the launch of its latest artificial intelligence platform, Marketing Signal, it is currently helping realtors observe the launch of their previous marketing spends, media mix, marketing expenses to help them improve their marketing strategies, Historical data points and ongoing data points to help them craft a better media mix for the future. MOST SUCCESSFUL MARKETING CAMPAIGNS For Hiranandani Developers, we worked on the overall communication strategy across each project, creating visuals like GIFs and short videos from new angle for lead generation. We dropped pins at the locations we wanted to target and created multiple clusters with different approaches that were device-based targeting, on the basis of work designation, interests to purchase etc. UNDER THE LEADERSHIP OF GOVIND RAI, INSOMNIACS OFFERS SEVERAL MODULES FOR REALTORS, SPECIALLY DESIGNED TO INCREASE SALES AND DECREASE ACQUISITION COSTS OF REAL ESTATE. For India Sothbey International Realty (ISIR) we reached out to premium audience like CXOs, Business Owners and other HNIs via Google Search, Google Display, Google Discovery and Facebook as well as by buying space in Vogue, CNNand GQ. We also promoted multiple properties in UK. For Raunak Group, ad creative with message of ‘Great Home Shopping Festival’ was promoted during the lockdown. All the communications spoke about benefits of owning a home without unveiling the project name or pricing. Once the project name and pricing were revealed, the project was aggressively promoted to rank higher on search networks. The next project positioning communication promoted smart homes and USP of the project. We also planned and executed for the first time ‘Super Midnight Sale on Raunak Super Homes’. For IM Buildcon, we created a holistic digital marketing strategy by tapping into the audience that are likely to look at premium homes in the location of the project. The communication focused on making customers understand the unique flexible payment proposition offered by the developer.