Women & their Changing Role
This Women’s Day on March 08 varied programs by developers, finance institutions and other real estate organizations were launched specifically for women. But has the outlook of the realty sector really changed?The role of women in real estate can be viewed from two angles – as a real estate buyer and as a real-estate professional. In both the roles, the participation of women is gradually increasing, however the focus of the industry remains skewed.
The scenario is even grimmer in the corporate world of real estate where women are mostly relegated to customer service, human resource or client relationship fields. Their numbers at managerial level are substantial but dwindle as we go up the ladder to the leadership positions.
Too few women in boardrooms and C-suites, is a worldwide problem especially in the field of real estate. Beyond setting quotas, the solution could be stronger mid-management mentoring and better performance data to encourage women employees and at the same time create healthy parity and diversity perspective in the organization.
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