‘Our website is the result of months of painstaking efforts’
In an exclusive interview with Dipesh Gandhi, Project Head – Fountainhead & Group Director, The Phoenix Mills, who won Real estate website of the year award Realty Plus What led to the inception www.phoenixfountainhead.com? For an exclusive luxury project like Fountainhead, that caters not only to local audiences, but resonates with investors from across the country as well as overseas audience, it was critical that a comprehensive website be created to present all information about the project in an appealing and cohesive manner. Apart from being compatible with every modern digital technology driven device, it was critical to keep in mind that the design, content and visual aspects of this platform be in line with the aesthetics, brand essence and excellence that Fountainhead stands for. What went behind bringing it to reality? The website is the result of months of painstaking efforts that have gone towards making it in a fashion that establishes the promise of ‘Everything and More’. This reflects in every aspect from the attention to detailing in terms of consistent typography, the look and feel, the engaging virtual tour to establishing that fine balance between message content and visuals to present a holistic compelling story of your luxurious abode. What were the hurdles that you had to overcome for its success? Well we would say it was a unique fun experience with dollops of learning. To create a platform that is the ambassador of your brand always furthers the learning curve and the process itself throws several interesting insights that helps better the end result. The strong team of skilled designers and technicians has worked diligently towards making this website a huge success that it is today. What results did you achieve as a result of this exercise? The numerous awards that this website has bagged stands testament to its success like Best Developer Website by Asia Pacific Property Awards which led to the nomination to World Awards to be held in London later this year, Realty Plus Excellence Award for Best Real Estate Website. At the end it all boils down to the user friendliness, ease of navigation and the seamless matrix of visual, messaging and design aspects which we are proud to say that this website has effortlessly established. As a result we have been able to mobilize around 20% overseas audience who look for a complete well designed package apart from it has been viewed across all digital platforms, which we had set out to achieve. In more ways than one, this website has raised the bar in the digital world and will serve as a reminder for us, encouraging us to break our own benchmarks.
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