Interview with Mr. Joydeep Mukherjee, Executive Director & CEO, H&R Johnson

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A look into Ceramic and Sanitaryware industry

The recent policy changes in the real estate sector has affected the tiles and ceramics industry as well. Realty Plus talks with Mr. Joydeep Mukherjee, Executive Director & CEO, H&R Johnson about the recent developments and trends in the ceramic industry and its way ahead. He also informs about the company’s new products and platforms launched in the market. After the recent policy changes in real estate sector, what is the way ahead for the tiles and ceramic industry to sustain and prosper? In the wake of a blitz of reforms and new strong initiatives bought forth by the Government, the market is looking at wide scale changes.

Housing For All By 2022:The new wave of initiatives introduced by the Government under “Housing for All by 2022” has boosted the affordable housing sector in the country. India is looking to add around 2 crore new affordable houses by 2022, making them an incredible value proposition for big players in the home lifestyle solutions providers.
Rising Investments in Commercial Spaces:The demand for ceramic tiles, especially floor tiles is expected to grow substantially as a result of rising investments in commercial spaces as well as core projects like airports, hospitals, hotels and construction project investments.
Rise in Global Urban Population & Standard of Living:The rise in global urban population and standard of living is propelling the demand for high-rise buildings. Thus, the demand coupled by government policies is fueling strong growth in housing sector.
GST:Under GST, tiles and sanitaryware has been taxed at 18%. Thus, the industry is looking forward to better enforcement and a level playing field under the new tax scenario.

Overall, the future looks bright for the industry, transitional lag aside; steps like GST, E-way bills, demonetization as well as the push towards digital payments are pushing our economy rightfully towards a well governed economy. Read full Interview here: http://realtyplusmag.com/a-look-into-ceramic-and-sanitaryware-industry/

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