In Conversation
An interview of Architect BehzadKharas, the MD and Chairman of The BNK Group What is your design philosophy? At THE BNK GROUP, we believe that change is inevitable and experimentation is the key to change. We try to bring out new ideas, new materials and new systems that are different from the rest. We make sure that the design is contextual, yet reformist. We look into an integration of technology, aesthetics, functionality, sustainability, socio-economic factors, and a content driven philosophy. We have no signature design style. We mould ourselves to the needs of our clients and endeavor to give them a better environ which exceeds their expectations. Time is the key essence and that is what we believe in. We are very value-driven and ensure that our success allows us to hold our heads high and feet firmly grounded. Social values are inculcated in our team to serve our clients better. We want to be proud of our work and not of ourselves. What kind of projects have you been working on? Our designing component encompasses integrated townships, holiday home schemes, corporate offices, restaurants, residential buildings, schools, campuses and high-end residential and commercial interiors. What has been your biggest challenge so far? The biggest challenge is to educate the clients and convince them on what you wish to do. Some of the good projects are in which the client has full conviction in what you undertake. Some projects, unfortunately majority are such where client has no conviction in our designs and those projects turning out to be mediocre. Winning a clients’ confidence is a challenge. Every new client is a challenge even when you are well established. What is your vision for the BNK group? THE BNK GROUP has innovatively ventured from consultancy into the verticals of contracts and construction. Over the years there has been an unyielding and persevering team effort towards establishing a potent consultancy vertical that is expanding exponentially, taking on more challenging projects. The contracting vertical has its centralised focus on high net worth and personalised projects entailing an exclusive niche. The idea is to create a synergy between all the three verticals. There is a symbiotic equation between consultancy, contracts and construction, all in turn infusing more business into each other. The overarching purpose is to amalgamate all three verticals as one brand entity, that would be a force to reckon with in the field of customised interiors designing and high aspirational homes for people who live in tier-II and III cities. Source: Zingy Homes
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