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As Raj Singh Gehlot, Chairman & Managing Director, Ambience Group puts it, “Ambience Group with expertise in residential, commercial, hospitality and education and prestigious projects across prime areas in Delhi and Gurgaon, has carved a niche for itself as a reliable developer..” He elaborates in an exclusive interview with Deepshikha Singh How have you leveraged your chartered accountancy background in the realty business? Chartered accountancy is a whole some education with practical training that gives confidence, courage and conviction to achieve targets. When I forayed into real estate development, my educational background helped me take the path less travelled and take systematic approach towards all the project of Ambience. We follow eco-friendly construction practices for all our projects and the work ethics involve fair & transparent deals What transformation have you seen in the buying pattern of people? Customers today are more aware of their rights. This is a positive development, considering every buyer should be well informed before making one of the biggest investments of their lifetime. Today, customers are looking beyond just four walls.They appreciate the amenities and are willing to pay a premium for the same. Ambience Group approach towards project execution & delivery Ambience Group implements latest technology and engages expert architects and consultantswhich attracts buyers and ensures high investments and returns. Our basic strategy is timely delivery of our services and maintaining high quality standards of material / products / fittings / fixtures. We micro manage the project, right from the design and concept stage to daily execution. Through this strategy we keep control on the quality of the end product and the materials used on site. The company understands the importance of having strong relationships with all the core stakeholders - consultants, contractors, govt. & semi govt. officers, etc.We believe in giving independent freedom to all our consultants engaged in various domains of the real estate and value their timely suggestions.However, we do make it a point to state out our vision and perspective while taking a final decision of all matters in consultation with them. What are the trends observed in realty sector, any interesting take away? The few trends that I have observed this year are that the overall sentiment of the market is low. But, sales have occurred in luxury realty. The market has seen consolidation of big brand developers and not only NRI customers. The local customers are opting for internet for seeking more information compared with traditional communication modes (sight-visits & telephone calls). Today, people are well informed and travelled and thelifestyles are a mix of global tastes. They know what they want and prefer and to cater to the refined tastes and interests of the updated Indians, the country’s leading developers of real estate sector have tied up with international designers for residential and commercial projects. Is there any message you would like to give to home buyers? The home buyers and investors especially interested in the Delhi and Gurgaon real estate markets should stay positive. These areas have has always been a major markets bet for all the investors and genuine home buyers. The buyers should do a proper research of the developer in question before entering in any deal. It is always better to choose projects of renowned builders having reputation for delivering quality products, than falling prey to some petty freebies, as in the longer run the quality of construction is much more valuable than the aesthetic aspect of any product. The future growth plans We plan to gradually expand footprint in other geographical areas and simultaneously diversify the business interests but, would retain the core areas of operations i.e. Delhi and NCR.
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