ON GROUND UNDERSTANDING IS A MUST
I have strengthen the premium brand positioning with various strategic initiatives. Opened modern trade channels for 3 different models and a new channel for IOT products, to improve customer experience and develop quality brand touch points. The digital for business proposition has started engaging with customer to convert into business prospect. NOVEL STRATEGIES & PRODUCTS Modern Trade with B2B Touch - Legrand’s modern trade outlets showcase complete electrical and digital solution products. One of the India’s successful B2B modern trade format. Multiple Models as per business strategy: Innoval (company operated) – 11 locations, Virtual Innoval (Walk Through) – On Web, Studio (exclusive in partnership) 2 Locations, SIS (In partnership) – 10 locations. Electrical IOT Product Range - India has huge potential for IOT product which can be energy efficient and can establish better control on their home / spaces. Legrands new IOT range of products not only answered this need of consumer but also developed new channel to make effective customer purchase journey. Design Technology Combo - Brand maintains 5% on R&D investment. To build strong bond with Indian customer, we recently brought product inspired from India, for India. Myrius Next Gen is industries most successful product launch in premium space in spite of lockdown and uncertain market condition. ON GROUND UNDERSTANDING IS MUST, TO HAVE SUCCESSFUL MARKETING STRATEGY AND GAIN BUSINESS CONFIDENCE. MOST SUCCESSFUL MARKETING CAMPAIGNS • Saturated 1000 Cr category of standard segment product has got path of growth. Suraksha range become flagship of standard segment product and has shown double digit growth in first year. • Created India’s first fully brand produced web series to form young image of brand. Improved B2C presence and created traction for online sales. • Introduced IOT based door phone in Indian market through purely online channel. Digital campaign provided 300 pure business leads from one month launch campaign. • Lifestyle Infotainment series showcased testimonial of our key home automation projects. Given 10% incremental business through its viewers / lead gen exercise. SOCIAL INITIATIVE Legarand Telemedicine Centre in partnership with Nanavati Hospital, Mumbai provides access to specialists in each healthcare area, free of cost. Legrand has supported many covid centres across India with electrical supplies. Legrand also promoted safe installation practices and distributed PPE kits to electricians across India in first wave.
Tags : Developers Speak Legrand India Communication customers Marketing IoT Products Brand Business strategy B2B brand positioning models B2C Laxman Tari