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WOMEN ACHIEVER IN RESIDENTIAL REALTY

BY Realty Plus

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YUKTI NAGPAL DIRECTOR, GULSHAN GROUP, DELHI NCR

Growing up watching my father constantly build magnificent homes, and the blood and sweat that went into it, constructing our own house, and being involved with my father since I was a toddler, construction has been ingrained in my DNA. Hence, my role is very diverse, from leading the pack of professionals to meet the upmost customer expectations and deliver excellence through experiences at every touch point.

It is my responsibility from conceptualization of the product, designing and architectural aesthetics to marketing and sales delivery with post sales services and hospitality. I also lead the teams in Finance, People Management, Sales & Marketing, Operations, and New Project Development. But my key role is to bring unconventional, out-of-the-box ideas to the surface and see them through.

I have joined the organization in 2013 and gradually worked across functions, and learned everyday through varied experiences. I received my MSc in Marketing from San Francisco (US), where I graduated on the Dean's list and received the famous MARCOM Gold Award. The successful launch of my maiden project, Gulshan Dynasty, is my most significant achievement. I've also changed our brand's positioning from premium to luxury and am establish it as a leading national real estate brand. I had a key role in the organization's vision to expand into the commercial and hospitality sectors. By 2023, we want to deliver 5 million square feet of space, with over 9.5 lakh square feet in the luxury class and around 4.75 lakh square feet in the commercial segment.

My aim is to bring a fresh new arsenal of ideas to the table to elevate the brand to new heights. I value the quality of life and wish to deliver it to all of my customers. I strongly believe in women empowerment and want to increase the number of women, working in our organization. I believe, taking a seat on a company's board of directors, indirectly encourages more women to join the sector.

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