HOLISTIC APPROACH FOR MARKETING CAMPAIGNS
Mayank Singh founded KaarryamRealty in 2020. His last stint was with the Global Real Estate Brand –“Trump”. He was spearheading Sales, Marketing and Customer Experience for “Trump Tower Kolkata”. Beyond this he has held leadership roles in Sales, Marketing and Customer Experience with the biggest names in Real Estate in Eastern India. He was the 1st in the industry to use SMS as a marketing tool back in 2006 during his tenure with Modern Properties. MAJOR ACHIEVEMENTS • Introduced innovative financial schemes to drive sales in MIG project Unimark Sports City and Innovative Placement for Premium Project Lakewood Estate. Almost 50 % inventory sold in less than 6 months. • Trump launch was a historical success in Kolkata Real Estate Market with more than 70% sold in less than 45 days of launch. • Launched the project Mani Imperial with great success and was able to achieve sales of 87 units in 30 days. • Driven overall Sales & Marketing strategy for Space Group and launched 5 projects in Kolkata and Bhubhaneshwar. • Bhubaneshwar project - Covent Garden, was conceived and designed as English Themed Homes and was sold out in less than 36 hours of launch. MAYANK SINGH BELIEVES IN LONG TERM HOLISTIC APPROACH FOR ANY MARKETING CAMPAIGN AND ACTIVITIES. BE IT A PROJECT-BASED OR A BRAND RELATED CAMPAIGN, HE HAS ALWAYS KEPT THE OVERALL IDEOLOGIES ALIGNED AND WORKED AROUND IT FROM THE “DAY ZERO”. INNOVATIVE APPROACH Project – CLUBTOWN GARDENS - All 2 BHKs were sold out and 3 & 4 BHK were remaining. Whereas the demand was mostly of 2 BHKs. Initiated a campaign on emotional tangent, which asked existing customers to upgrade from a 2 to a 3 BHK unit. Offered them old rates on the areas of the unit booked and charged the differential area at a discounted rate. Hence making the deal look like a great discount offer. Once they shifted to a 3 BHK unit the 2 BHKs were easily sold at the current market rate and hence a win win for both the clients and the developer. SOCIAL INITIATIVES Initiated a skill development centre at all the construction sites during his tenure with Space Group. Kaarryam pledges a portion of its annual gross income towards CSR focusing on education and upliftment of the under privileged.
Tags : Real Estate Developers Speak Projects Marketing customer experience financial schemes Mayank Singh Kaarryam Realty