EFFECTIVE BRAND CREATION SOLVES CUSTOMER PROBLEMS

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Aseasoned professional with 21+ years of experience in Sales, Marketing, and Operations, I have been heading Sales, Marketing and Customer Service for 12 years in HM Group, I have spent every day of my career at the company connecting real estate spaces to people and communities to drive growth by applying people-first approach to insights, innovation and consumer connections. NOVEL STRATEGIES & PRODUCTS As residents kept children’s room balconies closed for safety reasons, we included balconies into the bedroom creating large bay windows. The communication was packaged as ‘Childrens Suite’. This was well received by the buyers. Sold 135 apartments having Childrens Suite and realized Rs.117 crores. Rechristened a stalled project by looking at the customer profile differently and coined the word Spacenomics Designs that incorporates wellness. Sold over 450 apartments worth Rs. 337 crores. The capital value of the apartments rose from Rs.2750 psft to Rs.5500 psft. MARKETING IS THE GROWTH ENGINE OF THE COMPANY AND IS MEANINGFUL ONLY WHEN THE EFFECTIVE STORY TELLING BECOMES A PROBLEM SOLVER TO A CONSUMERS. MOST SUCCESSFUL MARKETING CAMPAIGNS My Magical Home Deals comprised Flexi Booking, 100% refund for cancellation within a look-up period and reduced flexi Down Payment. Wealth Builder comprised refund of Rs.50,000 after 5 years for basic home improvement and free rental assistance; Great Walk in Treat campaign conferred every site visit with entertainment voucher of Rs.500 to Furniture/ Home appliance worth up to Rs.15,000; Magical Pot Elixir of Discount, after the sales made customer eligible for a lucky draw from Rs. 1000 to Rs. 1,00,000. The number of enquiries generated was 8000 potential interests and the sales generated was worth Rs. 37.50 Crores. We Will Pay For You offered 3 levels of Financial Security to young urban consumers. A highly successful campaign running today with over Rs. 38.40 Crores revenue generated. HM Indigo Residences with Inventory Value- INR 430 crores. Reduced usage of the budget – 35%. Cost Per Action – INR 1600. Lead Conversion Rate – Up by 40% HM Tropical Tree Residences with Inventory Value- INR 160 crores. Reduced usage of the budget – 18%. Cost Per Action – INR 3400/ Lead Conversion Rate – Up by 14%.