CREATE ALLIANCES TO BUILD BRAND EQUITY
A self-motivated marketing professional with more than 25 years of experience, I have demonstrated success in Brand Management, Market Positioning and Visibility, Celebrity Endorsements, Annual Marketing Plan, Budgeting, advertising. I have proven experience in developing winning business strategies
Published -
Nov 19, 2021 6:59 AM
A self-motivated marketing professional with more than 25 years of experience, I have demonstrated success in Brand Management, Market Positioning and Visibility, Celebrity Endorsements, Annual Marketing Plan, Budgeting, advertising. I have proven experience in developing winning business strategies with strong execution, to successfully increase revenues and market share. Other responsibilities include Digital marketing & social media, Medi Buying & planning /Lead Generation /corporate communication,Event management & Promotions &OOH ,Public Relations / Integrated Media Planning & Advertising / Brand Activation. NOVEL STRATEGIES & PRODUCTS • During Lockdown in 2020, when most of real estate brands were struggling with adaptation to Digital marketing, Signature Global launched an online campaign with VidyaBalan“ApneGharmeinKaisa lockdown” which resulted in massive sales for the next project launched post 1st wave ‘Golf Greens 79’, in Gurugram. • ‘ApnaGharApna HiHotaHai’ campaign is the one that helped us grab maximum eyeballs. Through this campaign, our mission was to provide homes for everyone and thus came the tagline ‘harparivarekghar’ (A home for every family). OVERALL SUCCESS IS CREATING, ESTABLISHING AND MAINTAINING A BRAND NAME THAT STANDS AT THE TOP WHEN MEASURED BY ALL YARDSTICKS. • Another Digital campaign was launched on Diwali 2020- #DiwaliApn added to the Brand Image/Value of Signature Global. MOST SUCCESSFUL MARKETING CAMPAIGNS • “#ApnaGharToApnaHiHotaHai” #harparivarekghar • #KirayeseAzaadi • “ApneGharmeinKaisaLockdown” - “Digital Marketing Campaign o • #DiwaliApneGharWali • “Independent Floors for the Independent You” The success of marketing campaigns can be gauged from the fact that we have minimum percentage of unsold inventory; this is an achievement in the sector where developers are overburdened by unsold stock. IMPACT ON OVERALL BUSINESS SUCCESS Through various measures in marketing role, I have successfully increased revenues & market share. I have been working constantly on overall Marketing strategy for Affordable projects working closely with the sales team. The overall success also depends on my role to identify and execute ideas that would drive overall revenue generation and sales of all properties. The sales figures of the company are the indication that the strategies have worked.
Tags : Developers Speak Sales Signature Global Communication revenue equity Marketing Brand Market Share Advertising Jayanta Barua