BUILD, OPERATE & REPLICATE
Holding more than 15 years of experience in real estate has given me a tremendous exposure to the markets. It has equipped me in recognizing the trend & behaviour of home buyers/property investors which leverages me to be instrumental in tweaking the design & detailing in turn catering to the market needs. Having been associated with Bhartiya since the inception since 2012, I head the Residential Sales & Marketing for the brand “Nikoo Homes” & “Leela Residences”. Apart from Marketing I also handle Pre-Sales, Sales, CRM & Handover verticals. NOVEL STRATEGIES & PRODUCTS • Data driven decision to ascertain marketing spends optimizes our costs on marketing in terms of finalizing the channel mix. • Automated customer nurturing module from enquiry to booking to handover enables communication with the customers at every step, ensuring customer delight and brand security. • Activation of leads from our database has helped us close several deals without any incremental costs on new marketing initiatives. • Consistent brand messaging – Bhartiya as a group is a design-oriented organization. With this background and eye for detailing, GTM has given it a differentiated outlook. APART FROM BOUNDARY SPANNING AND GETTING THE OTHER GTM STRATEGIES RIGHT, PRICING IS THE KEY FACTOR TO SELL LARGE VOLUMES WITHOUT IMPACTING OVERALL REVENUE. WITH THE RIGHT INPUTS IN PLACE, WE WERE ABLE TO SELL ABOUT 800 NIKOO 1 HOMES IN A RECORD TIME OF 3 WEEKS. MOST SUCCESSFUL MARKETING CAMPAIGNS ‘HOME 3.0’ campaign was focused on smarter design of homes by making more utilizable spaces out of the same area without affecting the ticket size. Sales – 488 units| Apx Revenue – 460 Cr. ‘The Sun In Your Face’ Campaign was focused on the USP of our product design which included the bay window. Sales - 298 units| Apx Revenue – 270 Cr. ‘Love, Light, And Laughter’ campaign focused on community living rather than just the specifications of carpet area and supported our earlier campaign of ‘Buy A Home, Get A City’. Sales - 96 units| Apx Revenue – 85 Cr. ‘Just A Little Walk in the City’ was the campaign to promote the concept of walk to work, walk to school, walk around the lush green central park, linear park & other community spaces. Sales – 85 Units| Apx Revenue – 75.
Tags : Developers Speak Sales Home buyers brands revenue customers Marketing Leads activation Ibrahim Sharif Bhartiya Urban Private Ltd