BE IN SYNC WITH CHANGING TRENDS & MARKETING NEEDS
At Wadhwa, I manage the P&L responsibilities for the projects and develop strategies in-alignment with overall corporate and marketing plans. I plan & monitor every ATL & BTL activity and report performance against KPIs along with the assessment of the ROI. I look after the designing of the projects as per the current trends along with onground executions, consumer research, market intelligence, media planning and PR requirements. I evolve the brand guidelines to achieve a high percentage of brand recall. NOVEL STRATEGIES & PRODUCTS • We have focused on the 4Ps – Right product at right price at the right place promoted through the right media mix. • We believe in creating a long-term brand identity by focusing on distinguished need of today and not available amongst competition - VENTILIT that is made it an integral part of our marketing campaign. • We follow the cost to sale model and that’s how we decide on the marketing investment and accordingly design our campaigns. • We recently transformed our call centre agents into product heroes by assigning specific projects to them. • We have recently launched blog page – www.hellopanvel.in to indirectly impact sales of our affordable township project in Panvel – Wadhwa Wise City. WHAT MAKES ME DISTINCT IN THE UNSPORTING WORLD OF REAL ESTATE, IS MY ABILITY TO BE TASK AND DELIVERY ORIENTED. I HAVE SUCCESSFULLY PLANNED AND EXECUTED OUT-OF–THEBOX MEDIA CAMPAIGNS WITH SHARP FOCUS ON THE TARGET AUDIENCE, B2B2C REACH OUT AND MARKETING AUTOMATION. MOST SUCCESSFUL MARKETING CAMPAIGNS We have delivered multiple successful campaigns in terms of sales via Wadhwa Pristine Launch, Atmosphere 02 Launch, TW Gardens, Wadhwa Wise City Launch, Immunity Plan and Postpaid Homes. Additionally, we have executed 3 successful seasons of Home Carnivals which witnessed revenue of 150 Cr. within 2 weeks of the first season. The strategically marketed campaigns lead to good number of walk-ins and bookings for each. STRATEGIC VISION FOR THE BUSINESS We have planned our media integration in a way where we get the maximum ROI out of the mix. During this time, I have focused more on improving marketing efficiency, or doing more ROI driven marketing. On the communication front, we will continue focusing on our core design principles, on-time delivery, quality and well-planned homes for well-being.
Tags : The Wadhwa Group Real Estate Developers Speak Projects Marketing consumer research market intelligence Niraj Rungta