Signature Global launches new ad campaign with Vidya Balan

Signature Global, leading Real Estate Company, has come out with a series of ad films featuring their Brand Ambassador & Padma Shri Bollywood actor Vidya Balan that effectively targets people with a call to take smart decisions. ‘Le lijiye Smart Decision’ is the basic tagline in all the 5 ad films featuring the famous actor known for her incomparable connect to audience. The actor has been associated with the company for 4 years now. The company has released two successful Ad films with her earlier focusing on “Apna Ghar To Apna Hi Hota Hai” & “Har Parivar Ek Ghar”. These films have contributed in establishing the brand across India. These new ad films talk about the four basic points of Prime Locations, connectivity, quality constructions and timely possession being offered by Signature Global.  Overall they are taking the vision and thought of the company a step ahead by asking homebuyers to take smart decisions while buying their own home. The films are quite engaging as they are based on an interaction between the actor and the audience. The actor is seen giving insights from daily life and the importance of taking decisions smartly by knowing their developer better. The two main Ad films explain how every day-today decision in life is becoming smart and therefore our one of the biggest decision of buying an own home has to be smart too. Whereas the other three short TVC’s touch upon the daily struggles of people living in rented accommodations taking another tagline “Kiraye se azaadi” by Signature Global, a step ahead. Talking about the new campaign, Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global Group and Chairman, National Council on Real Estate and Housing, ASSOCHAM, says, “We are trying to answer the basic queries of people have or should think of before buying a home. The aim is to help them realize the importance of taking timely and smart decisions, as a home is a necessity and one cannot act indiscriminately when it comes to such an important aspect of life.” These Ad films will be showcased on all major News Channels along with various social media platforms like Youtube, Facebook and Instagram etc. The company is expecting a good response as many people will take a big decision of buying home during the Festive Season and around the New Year.