Ranveer Singh Ambassador for the House of Kajaria

Kerovit, Kajaria's home, has hired actor Ranveer Singh as a brand ambassador. Anushka Sharma is already the company's brand ambassador and with the signing of Singh the brand is ready to reach new heights. “Ranveer Singh has always stood for “freedom”. It is also synonymous with craziness, style, originality and much more. This makes us the perfect match, because the Kerovit brand personality is young, bold and lively.  It is very flexible. He represents a “people” personality, very approachable, friendly and easy to get along with with consumers. The same goes for Ranveer Singh, who personifies the brand perfectly,” said Rishi Kajaria, MD, Kajaria Bathware Pvt Ltd and JMD of Kajaria Ceramics Limited. New Kerovit TV commercial featuring Singh and Sharma is called Freedom 3.0 and is based on the brand tagline "Kerovit is Freedom". He emphasizes that the bathroom can be a place where people are free to express their inner feelings. Along with their luxurious bathroom and toilet solutions, television commercials represent aspirations, emotions, achievements, artistic expression, and youth. The ad also portrays the bathroom as a safe haven for everyone, showing two people using the space to express themselves, relax, and ultimately achieve success. The company tries to reach out to the country's youth, who are often associated with emotions such as freedom.