ANAROCK to Launch AI Proptech to boost Housing Sales by 15%

ANAROCK, One of India’s leading tech-driven real estate services consultancy, will soon launch India’s first Artificial Intelligence & Machine Learning (AI/ML) PropTech solution ASTRA to boost primary housing sales by up to 15%. Developed over two years by ANAROCK and its Data Analytics partner G-Square Solutions, ASTRA accelerates housing sales and enhances revenue turnover by 12-15%. The system’s algorithm analyses customer behaviour data to yield highly accurate leads, thereby boosting marketing efficiency, reducing costs, and delivering an engaged user experience to developers and their customers. ANAROCK is the first Indian real estate services firm to offer this cutting-edge Digitech solution to its developer clients. Anuj Puri, Chairman, ANAROCK says, “We began developing the ASTRA Artificial Intelligence models in 2019, configuring multiple models across different types of real estate projects across India. Now in its final development stage, ASTRA will give developers a 20-fold return on their investment in this AI-driven platform.” Sunil Mishra, Group Chief Strategy Officer, ANAROCK said, “To put it in numbers – when used by India’s top players who command 50% of market sales share, ASTRA will increase sales by at least 10%. The additional 12500 units thus sold will add INR 6000 Cr of additional turnover annually. ASTRA uses predictive analysis that processes multiple consumer behaviours and data points to instantly provide the highest quality leads, while sales teams can thus focus their attention on enquiries with the highest conversion probability. But that’s not all – ASTRA further analyses less-probable leads to isolate those likeliest to result in transactions.”