Urban Living. Bags Sahiti Group’s Branding & CRM Mandate

Sahiti Group a leading real estate player based out of Andhra Pradesh on boards Urban Living to handle their branding, project expansions, and customer retention activities. Sahiti Group was founded by Dr. Boodati Lakshmi Narayana in 2010. Since its inception, Sahiti Group has delivered 20 plus impeccable realty spaces in residential and commercial segments with about 15 projects underway. The appointment of Urban Living is to the effect of streamlining customer queries, helping Sahiti with informed project expansion, fundraising as well as creating a framework for end-users to communicate well with the real estate player. Urban Living, founded by r. Naveen Mypala is a real estate development management and design servicing company. It offers comprehensive services and consultations that span the wholesome development process- from auditing properties and devising development strategies to the delivery and sale/lease of a completed project. Moreover, Urban Living uses cutting-edge decision-making CRM and sales tools to enhance efficiency for the developer and improve the journey for the customer. They also help their clients in the process of fundraising and revenue management focusing on their customer demand and pricing of the products leading to maximizing revenue growth. Dr. BL Narayana, Founder of Sahiti Group said, “We strive to deliver a flawless journey for all of our clients. Our partnership with Urban Living is an endeavor to provide ease of access to our internal team and our homeowners. We want to be better prepared for our future projects and the kind of communication we create with our existing and new customers” The construction and real estate sector employs almost 51 million people and contributes nearly 9% to India's GDP. The Indian construction industry has been severely damaged by the recent lockdown and various limitations imposed as a result of the COVID-19 outbreak. Despite the fact, some analysts and research firms forecast sustained growth in the construction business in India through 2021 and beyond, yet multiple challenges are hovering in the construction sector in India. Construction companies face several issues, including rising material and labor costs, workforce shortages, greater competition, and declining profit margins. During the recession, the construction industry lost nearly 2 million jobs, and it has been difficult to get employment back to pre-recession levels. Only 19,038 units were sold in India's major residential marketplaces during April-June 2020. During the three months when incidences of viral infection in India surged rapidly, just 12,564 new units were deployed on the supply side. Not only this, but home buyers also faced difficulties such as virtual site visits during pandemic, tedious paperwork, delayed projects, issues with home loan EMI moratorium, etc. Naveen Mypala, founder of Urban Living added, “We are excited to be a part of Sahiti Group’s journey and look forward to providing more meaningful experiences to its end-users. Real estate gurus are now employing artificial intelligence and digital services to keep their customers informed about everything to deliver satisfactory answers/experiences to their clients. In light of the challenges faced by the builder and its end customer, Sahiti Group made a strategic decision to onboard us.”