ShapoorjiPallonji beats NCR market trends, sells 400 units in JoyvilleGurugram project

The ShapoorjiPallonji Group, one of India’s most trusted and oldest real estate brands has sold over 400 flats at the launch of its JoyvilleGurugram project. The developer has witnessed high traction from home buyers during the launch period and received around 750 Expression of Interests (EOI). It not only proves the trust of home buyers on the credible real estate players but also brings back confidence to NCR’s real estate market which has faced a slowdown in the recent past. ShapoorjiPallonji has entered the National Capital Region (NCR) with the launch of its first residential project under the aspirational housing brand ‘Joyville’ in Gurugram (Sector 102), recently. The project which is spread over 18 acres of land would be home to over 516 families (under phase 1). This is the fourth project under Joyville brand following Kolkata, Virar and Pune, respectively. Joyville is USD 200 million platform by ShapoorjiPallonji, ADB, IFC and Actis to develop aspirational housing projects in India. Speaking on the success, Mr.SriramMahadevan (MD, JoyvilleShapoorji Housing) said, “We are delighted with the exciting response to our first residential project in Gurugram which is one of the leading real estate markets in India. The success of the project validates the trust of our valued homebuyers in the ShapoorjiPallonji’s 153 years of legacy. It also proves the strong demand for well-designed easy to own homes for aspirational home buyers in this micro market. We are happy to partner with them in their quest to own a home they desire.” “We have witnessed a huge demand for quality aspirational homes delivered on time by trusted brands in NCR market and this is the space which ShapoorjiPallonji Group with its vast experience in construction and real estate development wants to seize,” Mr Mahadevan added. The development offers different unit configurations of 2 BHK to 3 BHK flats. The project boasts of 75 % open space with more than 31 playful activities which would lend itself very well to lots of fun and fulfilling experience for one and all residents. With spacious homes in a gated community, the project will have more than three acres of central greens, outdoor air pollution controllers, coloured floral courts, pocket amenity spaces under each tower, contemporary club house, swimming pool, gym, sports-facilities, recreation areas, parks, cafeteria and shopping plaza to just name a few. At JoyvilleGurugram, residents will experience Colour Inspired Living. This is a unique concept based on colours of nature that will lift residents’ spirits and calm their soul. The project adds a dash of colour to your life with its Sapphire, Topaz and Coral parks which spreads across 3 acres. Keeping the pollution level of the region in mind, Outdoor Air Pollution Controllers will be installed in Children’s Play Areas, Common Walkways, Garden Areas, Club House and similar outdoor locations within the project. These units will ensure that residents can also breathe fresh air in open areas all the time. JoyvilleGurugram will be the first residential project in India to offer high-tech Future Ready Smart Home solutions powered by high-tech JioGigaFiber network.