Gera Developments Reports Strong Pre-Sale numbers of ‘Gera’s World of Joy’

Pune-based real estate developer and award-winning creator of premium residential and commercial projects in Pune and Goa, Gera Developments, on December 20, 2019, Friday, held foundation laying ceremony of its newest ChildCentric® Homes project, Gera’s World of Joy Upper Kharadi. Padma Shri Shankar Mahadevan - Indian Singer and Composer, Mr. Kumar Gera – Chairman and Mr. Rohit Gera - Managing Director, Gera Developments, alongside other prominent dignitaries flagged off the first pour of concrete at the construction site. The real estate developer also cited strong pre-sales of Gera’s World of Joy, which the company has identified as a trendsetting project. The foundation-laying was celebrated with a private concert by the Indian musical trio, Shankar-Ehsaan-Loy. “It gives me immense pleasure to work closely with Gera Developments for their ChildCentric® Homes projects. In the last five years of the Shankar Mahadevan Academy’s partnership with them, we have resonated with and witnessed their conscious effort towards developing and integrating facilities that support the growing needs of working parents vis-à-vis their child’s development,” said Shankar Mahadevan, while sharing his experience of being associated with Gera’s ChildCentric® Homes. Despite the slowdown in the real estate sector, following the preview of the project, Gera Developments’ has sold 700 units in the last 2 months. Gera’s World of Joy features a range of apartments and amenities, some of which include 2 & 3 Bedroom Duplexes, 2 & 3 Bedroom Apartments, 2 & 3 Bedroom Row Houses and Studio Apartments. The first phase of the project contains 900+ apartments. Gera’s World of Joy is spread over 20 acres and houses clubhouses with an area in excess of 40,000 square feet. The club houses and open areas house the facilities such as the indoor climate controlled half Olympic length swimming pool, badminton courts, squash courts, gymnastics hall as well as the dance studio, art studio and gaming rooms. The outdoor areas house the tennis courts and other outdoor facilities. With Gera’s World of Joy, Gera Developments has raised the bar for other potential development prospects that will unfold in the market. The homes are equipped with DEFT’s smart home devices with Google integrated voice-controlled home automation and comprise other stand-out leisure options like a rock-climbing wall, skating rink, and a mini theatre. Gera’s World of Joy will host a two-storey shopping plaza as a part of its retail offering for occupants to source their daily necessities. This residential development project was launched with an intent to empower parents to provide best-in-class opportunities to their kids in the field of sports, cognitive development, music, arts, drama, and recreation by partnering with some of the most eminent personalities of India who are equipped to provide the best intellectual, physical, and vocational training within the premises of the housing project holistic family living, and child-centricity are the main pillars of its development philosophy, and are at the core of the project’s design. While talking about the sales at Gera’s World of Joy, Managing Director, Mr Rohit Gera said, “The response in this market is testimony to the years of focus on product quality, customer delivery and our values. These combined with a product offering that truly caters to the needs of today’s young aspirational Indian family have led to this very strong show of faith by customers in an otherwise lackluster market.” He also added, “through this project and our ChildCentric® Homes, we are ensuring that children get the best exposure, training, and opportunities to learn and pursue their talents under the guidance of the industry’s best experts, with whom, we have partnered to offer coaching.” Pre-sales and investor interest in both Gera’s World of Joy and the ChildCentric®? Homes concept makes it clear that Gera Developments is taking a leap towards a new phase, an era driven by customer-centricity, innovation and quality.