Birla Estates Invests Rs 5500 Crore in Mumbai Housing Project

Birla Estates Pvt Ltd, a 100% wholly owned subsidiary and the real estate arm of Century Textiles and Industries Limited (CTIL), forays into the premium and luxury real estate market in Worli.  The company plans to develop overall 30 acres of land parcels in Worli in phases with a potential booking value of Rs. 20000 Cr. The maiden launch Birla Niyaara is a premium flagship development in this micro market.  Spread across 14 acres, this unique product is one of the largest integrated development in Mumbai’s most sought-after location, Worli, further embodying the prestigious legacy of the Birla Group. The development costs for Birla Niyaara are Rs. 5500 Cr. K.T Jithendran, CEO, Birla Estates, said, “Century Mills has been one of Mumbai’s iconic landmarks and an important part of the Birla group’s history. Our intent is to create a new landmark in the Mumbai skyline with Birla Niyaara. While it is our flagship and maiden project in Mumbai, it has the potential to catapult Birla Estates into the top developers’ league. The entire project has been underpinned on sound principles of sustainable living which also cater to the evolving consumer needs. As a company our focus has always been on customer centricity, design, technology, and execution excellence and with these at the core we have curated an aspirational and urban lifestyle for our customers.” The project is incorporated with the Birla Estate’s exclusive LifeDesignedTM philosophy, where every detail is meticulously planned and perfected keeping in mind consumer needs and designed through deep and scientific consumer insight. The project, conceptualized and designed by world famous architects Foster and Partners, is a mix of contemporary and modern high rise living spaces, high end retail and elegant office buildings. The landscape is master planned and detailed by Sasaki and Coopers Hill respectively. Furthermore, with sustainability at the helm of every design, Birla Niyaara is India’s only LEED pre-certified platinum residential project signalling its strong sustainability credentials.