ANAROCK launches strategic Channel Partner business vertical

ANAROCK Property Consultants has launched first Channel Partner business vertical that will focus on forging strategic international and domestic alliances within the residential consultancy space to create India's largest real estate services network. The consultant also announced the appointment of real estate industry veteran Bappaditya Basu as Head of its Channel Partner business. Bappaditya Basu, who was formerly National Director of Retail Services at international property consultancy JLL India, has over 15 years of hands-on experience in the real estate business and has operated across India, Sri Lanka and several South Asian countries. "This is an important appointment, given ANAROCK's unique business services model and our rapid growth plans," says Anuj Puri, Chairman - ANAROCK Property Consultants. "Through its leading CP alliances, the Firm will offer developers the widest-possible channel spectrum across domestic and international markets. Apart from his massive experience, Bappaditya's exemplary industry relationships and a strong reputation for speedy, everyone-wins business generation will come fully into play here." Basu brings to the table his vast experience in business planning, demand assessment and transaction services including marketing strategies based on technical real estate market analysis, feasibility studies and fund and investor sourcing. “We will lose no time in building scale by aggregating global channel partners under our roof while leveraging ANAROCK's expertise in real estate technology," says Bappaditya Basu. "There has been a distinct lack of focus on the residential sector among Indian real estate consultancies, and we are filling this gap for Indian developers as well as consumers. I look forward to working ANAROCK's highly competent professionals in bringing together leading channel partners from across the globe to scale up our residential business and bringing the best investment options in India and beyond to our customers."