AkzoNobel launches “Heart Wood” as the Colour of the Year for 2018

AkzoNobel, the global paints and coatings company and the makers of Dulux paints in India, unveiled Heart Wood as the Colour of the Year for 2018. As a part of the 15^thedition of AkzoNobel’s annual global study, ColourFutures, Farhan Akhtar, brand ambassador of Dulux in India, unveiled the colour trend – ‘Heart Wood’. Developed by the company’s Global Aesthetic Center in collaboration with design and 11 international colour experts, Colour Futures^TM 2018 conveys comfort and ease in response to consumers wanting to nestle down more and create a "welcome home". Heart Wood is a subtle and warm tone of grown-up pink which draws inspiration from the tactile qualities of natural wood and leather. Speaking to Realty Plus about digital penetration in the paints industry, Jeremy Rowe, Managing Director, AkzoNobel Decorative Paints, South East & South Asia, Middle East, said, “Digital penetration has increased in our lives. In terms of online platform, we have a website for professional products. Today’s Colour of the Year “Heartwood” is on Facebook, Linkedin, Twitter and all other social media sites. The painters and interior decorators are linked to the brand so that they get the exact exposure. We have an application called Dulux Visualiser which can be downloaded and it is referred to as augmented reality." “The Colour of the Year 2018, ‘Heart Wood’, is the much needed clutter breaker,” pointed out Farhan Akhtar, Brand Ambassador, Dulux India.