Unique Ideas and Sustainable Designs

“In the past, bathrooms were mostly functional spaces and aesthetics were considered unimportant. Recently, the image is changing, as the bathroom is considered an integral and important space.” Serhan Ates Yagiz, India Country Manager, VitrA.   Which are some of the most distinct products of the company? Memoria Black Series is designed by the world renowned designer Christophe Pillet. A slim profile, gracefully angular forms and with a masterful play on nuances, the series’ components are complemented by smartly thought out details, adding up to an exclusive bathroom experience. A rich variety of modules in different sizes allows you to mix and match the units and position them any way you want which will help create your self-designed bathroom. The S50 Series is designed for the daily use in high traffic public areas such as airports, railway terminals or stadiums pose a challenge in terms of cleaning and upkeep. It is a rich range of functional solutions ensuring product quality, durability and ease of maintenance. The S50 collection offers solutions with a distinct style and functionality in bathroom spaces, and ensuring superior hygiene and cleanliness with VitrA’s innovative solutions and advanced technologies.   Some of the latest technology and Innovations VitrA Hygiene is a technology which offers benefits in terms of health. It has ION Technology that prevents harmful bacteria by 99.9%. Maximum hygiene isensured on the surfaces developed with this method. VitrA Hygiene does not lose its protection feature even under intense usage conditions. VitrA Hygiene is a special glaze that coats all external and internal surfaces prior to firing in a process that ensures VitrA Hygiene protection for VitrA ceramicware throughout its lifetime.   What has been VitrA journey in India? The VitrA Brand Pihilosphy is to present to India complete bathroom solutions under one roof. VitrA’s story in India began in 2011 with a strategic partner, the biggest local tile manufacturer, which was also the national distributor for the India market. VitrA India established its own liaison office in New Delhi for marketing and brand promotion purpose in the first half of 2013, which was followed by separating its way with the national distributor. Now VitrA India is working under a strong distribution channel with 12 regional distributors, who mport VitrA products and deliver to more than 90 dealers all around the India by covering all the major markets. Apart from Mumbai, VitrA also has an office in New Delhi. With a larger, spread out distribution channel, VitrA assures of better product availability, logistics, service and communication in the market.