- Middle income or Metropolitan: Understanding the dynamics of the Indian subcontinent has always been a very precarious task, due to the factors of wealth and also income disparities that come into play. India’s socio-economic condition cannot be understood in total vacuum, both these factors are mutually and interchangeably dependent on each other and when it comes to speaking about whether brands should focus on the metropolitan aspects while generating new avenues of income, or should they focus on new and emerging sectors that have the potential to scale up. Broad classification based on income groups are not the only demarcation for the country to grow and prosper but just a mere speck in the vast arena of possibilities that we need to look at before adjudging the “Underlying economics of Cities”.
- Changing Scenarios: India’s projected rise when it comes to living standards is all set to rise within the next 3-5 years and that will directly translate to better standard of living and will gradually facelift an entire generation though not by means of bringing about a revolutionary change but small incremental steps that count significantly in the long run. It is estimated that in 2025, India will have 69 metropolitan cities, which, together with their hinterlands (79 districts), will account for 54 percent of the country’s incremental GDP from 2012 to 2025 and for 50 percent of its total income in the terminal year. In short, focusing on these 79 districts would provide a lot of stakeholders with access to a market potential similar to that offered by the eight high-performing states.