SHAPING LIFESTYLES WITH DESIGN AND INNOVATION

ONE OF THE RENOWNED NAMES IN THE PUNE REAL ESTATE, NYATI GROUP COMBINES INTEGRITY AND AESTHETICS IN BUILDING FUTURISTIC LANDMARKS. PIYUSH NYATI, EXECUTIVE DIRECTOR, NYATI GROUP BRIEFS ON THE CURRENT REAL ESTATE MARKET SCENARIO AND THE COMPANY’S DISTINCT PROJECTS AND SALES STRATEGIES. WILL THIS FESTIVE SEASON SEE AN UPTICK IN HOMEBUYER’S SENTIMENTS AND BOOST IN HOME SALES? We have seen how unpredictable the pandemic has been, and we can still see its effects on every aspect of our lives. Amidst the financial turmoil and job insecurities, people have realised the importance of owning a home and the value of investing in real estate. The response received by our projects has been overwhelming, and as we sit down as a team to introspect the situation, we are pleasantly reminded of why homebuyers have been actively looking to make their purchase at this stage. It’s the sense of belonging, the importance of security in times like this that makes us content. We believe the coming festive season comes with a promise of more. With easy payment schedules and rental rebate options, the overall home buying process has been made beneficial as well as easy for the homebuyers. Owning a home for a safe and happy future of the family has become a common desire. We can expect decisiveness from home seekers who have been looking to make this investment. Of course, the boost in home sales has been supported by several government initiatives as well. With a reduction in Stamp Duty, the highly beneficial festive offers and the rising sentiment of homeownership in buyers, we can expect a notable increase in people deciding to buy their own home. “BEING AN INDUSTRY STATED TO CONTRIBUTE 13% TO INDIA’S GDP WITHIN THE NEXT 5 YEARS AND BEING THE SECOND LARGEST EMPLOYER IN THE COUNTRY, WE KNOW THAT THE REAL ESTATE SECTOR IS ONE OF THE BACKBONES OF OUR ECONOMY. ITS REVIVAL HAS BEGUN, AND I THINK THE LIGHT OF FESTIVE LAMPS FOR US ALSO PARTLY RESTS IN THE HANDS OF OUR GOVERNMENT.” APART FROM THE RECENT RELIEF MEASURES AND FINANCIAL INCENTIVES, WHAT MORE CAN THE GOVERNMENT DO TO MAKE HOUSING AFFORDABLE? The Government of India and The Government of Maharashtra has taken several measures for the real sector that have played a pivotal role in making homeownership a reality for many home seekers at this time. However, several things can be bettered and uplifted further with the help of our government. Even today, the process of land acquisition to project launch is a vast time-consuming tedious process with approvals required from various government bodies before starting work. Following up with these departments is still a manual process. A single-window clearance facility with all departments coming together to streamline the process and making it more transparent will undoubtedly bring down costs and expedite quality real estate opportunities for society. I would like to cite the example of the passport office here, with online applications, regular updates via SMS and email, and a professional approach to ensuring that every applicant gets their results in time. Another bone of contention is the need for public infrastructure to catch up to developers. There are still locations where communities have resided for over 5 years and still lack motor able roads, potable water and proper sewage treatment. Bringing in these facilities would also be a major contributor to reducing costs at a developmental stage and eventually providing exponential value benefits to the end user. WHAT HAVE BEEN THE COMPANY'S SALES STRATEGIES IN THE CURRENT SCENARIO? We have witnessed exceptional success, especially with our Ready-possession homes. A significant contributor to this was our digital campaign - ‘Sabse Pehele Apna Ghar’. During the entire span of this pandemic, our foremost concern was the safety of our employees and customers. So, the best course of action through the epidemic has been our strong online presence. With digital campaigns, online payment options, virtual assistance, we have ensured that we offer an unparalleled experience as well as a safe service to our clients. We now look forward to another big campaign - ‘Khushiyon ka Ghar’. It focuses on the perks of owning a home that promises a lifetime of happiness, peace & wellbeing and brings all the generations of the family together. With reopening of our offices and project sites, we now aim to provide a seamless and safe in-person experience to our buyers, while our virtual tours and online services will remain available. The cornerstone of our services, we believe, is timeliness and the satisfying assistance the customers receive from our team. WHAT ARE SOME OF THE COMPANY'S DISTINCT PROJECTS? This year, Nyati Group celebrated its 23rd anniversary. Looking ahead from here, we see only growth and many more achievements. Currently, we present four of our spectacular residential projects - Nyati Evolve Phase I & II, Magarpatta; Nyati Elan West III, Wagholi; Nyati Esteban Phase I, Undri; and Nyati Elysia Phases II & IV, Kharadi. In addition, our two of the finest commercial landmarks - Nyati Empress, Viman Nagar, & Nyati Enthral, Kharadi, are designed to redefine the future of business. In the coming year, we plan to foray in several new prime locales of Pune. With luxury homes in New Kalyani Nagar and premium residential opportunities in Dhayari, Bavdhan, Dhanori and Undri, we are all set to change the neighbourhoods across Pune. Another new milestone in this quarter came in the form of Nyati Group’s collaboration with the Columbia Pacific Communities, India’s largest senior living community operator, for the senior living community. Our first project together will be launched in Undri, Pune. We are open to more such strategic partnerships, bringing unique value propositions to society and uplifting the lifestyle of residents at large.