Realty Firms Need to be More Transparent with Focus on Delivery

Arrman Chaudhry, Founder. Infinity Ventures India Given the pandemic disruption is there a willingness to experiment and reposition the business approach among the realty firms? Yes, that’s an inevitability and realty firms will need to be more tra

BY Realty Plus
Published - Wednesday, 28 Jul, 2021

Realty Firms Need to be More Transparent with Focus on Delivery

Arrman Chaudhry, Founder. Infinity Ventures India Given the pandemic disruption is there a willingness to experiment and reposition the business approach among the realty firms? Yes, that’s an inevitability and realty firms will need to be more transparent, proactive in communication and focus on delivery. Post Covid, people would want to invest in properties they are sure of moving into and would drift away from probability. Organizations will need to dwell more into their past records of delivery and their plans and financial capability to ensure closure of ongoing projects. How are entrepreneurs redefining relationships with customers and what are the new ways of customer engagement? Apart from Video Calling and VR Tours, family engagement and post-handover living experience is gaining prominence. With people mostly confined to the safety of their homes for the foreseeable future, events, celebrations and activities are going to be the key differentiators. Given the current remote working scenario, what are the challenges in aligning employee wellbeing and business goals? Leaders need to strike a fine balance between business deliverables as well as safety and physical and mental wellbeing of their people. With the second wave causing/leaving a personal trauma behind for most of the people, reassurance, a sense of career security and handling emotional fragility is going to be the focus. All this, while ensuring that the ongoing nature of business isn’t impacted or compromised. Importance of skilling the workforce in a post-pandemic world to ensure organizations' success Extremely Important. Especially Tech alignment, Remote Working practices, Online Review mechanisms, Balancing emotions/building emotional maturity, Building Leadership across levels are critical for the short term. What according to you is the growth projection of residential and commercial real estate by 2022? Residential “Ready to Move” or “Nearing Completion” properties will continue to see takers. Horizontal residential developments and custom built apartments are being and will continue to be preferred by the customers due to their higher liveability levels. Commercial will have a relatively slower uptake but developers with demonstrated credibility and individual projects with good leasing potential/potentially good returns on investments may continue to draw investors.