- Firstly a project is glamorised as if it is parading in a beauty contest – magnificent elevations, lighting, amenities and landscaping that make you feel as if this place is not India
- Carries a price tag – in per square feet cost of saleable area or in unit price but of one without any further preferential charges or costs of parking etc.
- Location – Just the name of the popular neighbourhood going to the extent of redefining the cities itself such as calling Lower Parel as Upper Worli and Wadalaas New Cuffe Parade, amongst others