Interview with Architect Designer Piefransesco Arnone, Italy

What kind of design do you love to do? Since I started out as a designer, I have been in search of a union between primary and working materials, giving harmony to shapes, identifying it in daily objects, while always searching recycled waste materials and to use it on a design. In 2004, I established my office in Italy; I live there and design my work which comprises design orders from international companies. My work consists of: Product design- Designing products, from complementary fittings and lighting to flooring and furnishings while working in collaboration with several national and international companies like Officine Mandelli, Francolight, Fogazza, and Waterjet G&G, Eureka, Palumbo Marmi, Caruso Handmade. Living Room Interior design-Mainly working with retail and shop fitting, including designing and remodelling of both public and private spaces, while seeking to use innovative materials that are in the market to characterize every individual remodel. As a home shopper I take interest in a project on every step by offering advice in purchasing furnishings while always keeping the customer’s preferences, attitudes and needs in mind. Fascinated and curious by my surroundings, which serve as a source of inspiration for my work as well as drawing from its essence, I developed projects that interact with customers that trigger both the senses and curiosity. Most of my designs are distinguished by the desire to interact with the product, because the object, the architectonic space and the perspective view that originated, must always encourage the people to feel it as a personal and exclusive moment that everybody is seeking for. I have been the Design Tutor at the Politecnico in Milan, Subject Expert in Theory and History of Industrial Design at the University of Palermo, and have participated in numerous exhibitions and fairs including the Furniture Fair in Milan, the SMI (Zurich), the Fair Tales of Kortrijk (Belgium). Lighting To date my activities are divided between Senior Interior Designer for Bhartiya City and Studio Creo in Delhi and Product Designer, Project Manager in Italy where I am involved in bringing together the University and the Furniture Companies. I love my job and I love to make a mark in every project development, because that puts me in touch with a new world, with a new person, with my experiences & understanding their needs. Which do you enjoy the most - large scale design or product design? I like both equally well. I like to work in the same way as an Interior Designer and a Product Designer because in both the cases, as a Designer of the project, am able to solve the needs of everyone. As a product designer, what are the different challenges you face as compared to interior design projects? The difference is that as an Interior Designer, we often design in a more personalized way for a specific customer, and as a product designer, it takes a more generalized approach of thinking that many people, who perhaps you will never know, will enjoy your project. Source: Zingy Homes