Real estate business Aprirose launches hotel operating platform

Real estate investment company Aprirose has launched its own hotel operating platform. The new platform will initially be operated in conjunction with Kew Green Hotels, which will provide systems and support while the new service is established. Aprirose owns 25 hotel assets operating under a number of brands belonging to  Hilton, Marriott and AccorHotels, as well as its own QHotels brand, which it acquired in September 2017 and is currently undergoing significant asset management and modernisation. Five QHotels were rebranded to Doubletree by Hilton hotels last year, while a further two properties will be rebadged as Delta by Marriott hotels due in early 2019. Tim Shearman, chief executive of Aprirose Hotels, said: “The creation of our own hotel operating platform is an exciting new development in the growth and evolution of our hotel portfolio as we have further expansion plans nationally and internationally. It demonstrates our long-term commitment to the sector and will allow us to recruit industry leading talent and drive value for our clients. “By initially working with the experienced Kew Green Hotels team it will allow us to hit the ground running and offer a seamless and best-in-class service to our customers.”