Where Colours Define Culture

Rakesh Agarwal, Managing Director, Amulya Mica briefs about the brand and its product range. (As featured in Realty+ Coffee Table Book - Pillars Of Real Estate)   With strong bonds bearing the impression of excellence Purbanchal Laminates Pvt. Ltd, the maker of “Amulya Mica”, yearns for quality and perfection and is known for providing priceless solution to its patrons. The company always follows the mantra of “constant up-gradation’. We believe in crafting masterpieces of fine quality and unmatched perfection. Our whole endeavour is to create a niche in the market and attain the top spot in the industry. With innovation as our bedrock, we work as a team to execute our best in order to meet the changing demands of our domestic as well as foreign consumers. To join in the ambitious national ‘Make-In-India’ initiative and to diversify, the company has opened a new manufacturing unit named ‘Purbanchal Composite Panel (India) Pvt. Ltd, with the brand name   “Amulya WPC” for manufacturing Lead Free WPC/PVC Foam Board and 900 Bendable PVC Laminate which is widely used for interior and exterior decoration. It is located adjoining the Amulya Mica Plant at Gandhidham-Kutch-Gujarat Amulya Mica is popular among leading designers throughout the country and its products are widely used to make stylish interiors, decorating offices, homes, shopping malls, hotels and other places with a contemporary as well as stylish design. Amulya Mica designs its laminate to enhance the look and feel of spaces. The company has an edge over its competitors as it warranties all interior related products for 7 years if laminates are preserved under normal storage condition and 10 years warranties for exterior grade products.   The Product Range

1. High Pressure Decorative Laminates
2. Seven Wonder Exclusive Range 1.25mm
3. Amulya Plus+ (Scratch Resistant Laminate)
4. Door Skin
5. Synchronized Laminates 1.25mm
6. Amulya Cladding (with 10-year warranty)
7. Amulya Digital 1.25mm
8. Amul Plywood
9. Amulya WPC / PVC lead-free Foam Board
10. Amulya PVC 900 bendable Laminate 1.25mm

  The Brand Beginning its odyssey from Gandhidham, Gujarat in 2004, under the dynamic tutelage of its Chairman Om Prakash Agarwal & Managing Directors Rakesh Agarwal, Mukesh Agarwal and Girdhari Lal Dokania, today it has become one of the renowned names in the Indian Laminates Industry and is also emerging fast in international markets, by exporting to more than 20 countries including Dubai, U.A.E, U.S.A, London, Switzerland & Germany etc. Amulya Mica brand is recognized as among the powerful rising brands of India and has received a number of prestigious awards by world-renowned organizations. The company firmly believes that Corporate Social Responsibility (CSR) is not just an additional function to the business. Rather, it is ingrained in our core business operation. Under CSR activities, the company carries out every year Tree Plantation.   To read the full article, write to us for Digital Edition of the Realty+ Coffee Table Book – “The Pillars Of Real Estate” at realtyplus@exchange4media.com