Stay Home, Stay Safe, Work Hard & Deliver!

The Indian real estate industry has been badly hit by the pandemic and there seems to be no respite in the near future.

1. The sector is already experiencing a major dip in property visits and reduced buyer interest.
2. Sales figures have dipped sharply and the decline will continue for the next 2-3 months.
3. Public sentiment is just not viable for new purchase and the fear of projects delivery getting postponed is lurking large.

With this background, people were looking forward to normalcy in due course of time. However, with the announcement of lockdown extension, the fear is now even more. It’s not about extension of 15 days but its more about the speculation of further extensions with the lockdown. Developers are trying their best to attract consumers by whatever means they can. Many sops are being rolled out and one can expect many more. Sops might work for a segment, as there will be few consumers who will take these situations to their advantage and get the extra benefit along with their purchase. But by and large, Indian consumer sentiment is that such high priced product cannot be purchased without physically seeing the project. This buying behavior may prove to be a dampener, since the sites are shut for visits for the time being. Extension of lockdown will have a high ratio of postponed decisions of consumers. Online booking is the immediate respite for which the developers are willing to give hefty discounts and freebies.

One thing we all need to remember, the extension is in the best interest of mankind and under no circumstance this can be compromised.

  Le Classique has a commitment to honour with the developers and though there is an understandable setback in the working, we have stood strong with our ‘work from home’ strategy. Extensive calling and keeping regular touch with our clients has become a daily norm now. We ensure every development on our every project is regularly updated to our clients. Our work time hasn’t changed either, just that the tracking mechanism has changed a bit. We also understand the boredom and how monotonous it can get for people who are not used to work from home. Very often we also get into fun activities like online ‘antakshari’ where employees record their songs and puts it across in our chat group. We have also been actively doing sms campaigns for all our projects and the response is heartening. A lot of these campaigns talk about the investment opportunity in real estate today. STAY HOME, STAY SAFE, WORK HARD & DELIVER! By Yogesh Jaiswal, Director of Le Classique Realty Pvt. Ltd.