JOKA: The New Real Estate Destination in Kolkata

Authored by Amandeep Singh, Business Head West & East, Godrej Properties Limited                                                                        Turning the spotlight to the new realty sector is the City of Joy, Kolkata which emerges as the hub of multiple real estate developments. Being the third most-densely populated city after Mumbai and Delhi, Kolkata garners its name as the commercial capital of eastern India. However, this culturally and traditionally rich city is now becoming a base for the growth of entrepreneurs and investors alike. Residential options are now available in plenty, starting from luxury villas to affordable apartments and row-houses. Pushing infrastructural facilities further is the list of state-wide projects like renovation of power plants, four-lane highways and expressways, installation of water treatment plants, and warehouses for food grains. However, it is the transport projects like flyovers and rail over-bridges that are currently taking centre stage. Amidst these major developments spanning the city, the region of South Kolkata emerges as one of the most coveted residential areas. The region has undergone massive urbanization, accompanied by an increased amount of healthcare centres, commercial centres, and educational centres like IIM Calcutta, Jadavpur University, etc., as well as a robust IT infrastructure. In addition, fresh air and perennial water supply are the key elements enjoyed by the inhabitants of the place. The locality also houses the city’s most prominent heritage club – the Royal Calcutta Golf Club. It is a popular neighbourhood among the residents of the city due to its ancient temples and lush greenery. With the present infrastructure being boosted by new and proposed developments, South Kolkata’s appeal in terms of real estate is rising high. The metro rail is one of the upcoming projects that will further facilitate connectivity across the city, including key micro-markets like New Garia, Joka, Dum Dum and Noapara. Being culturally rich Joka resting in the south-west region of Kolkata, beautifully soaks a major part of the cultural richness from Kolkata as a city. It is a place where heritage and modern hues come together to form a flawless rhapsody of colours. Being incredibly cost effective, the area is generously sprinkled with renowned restaurants to satiate gourmet lovers. Food is an essential part of the city’s culture and people tend to identify themselves with it. While rasgulla and mishiti doi continue to remain the legendary sweets of the city, Joka incorporates a few renowned food chains like Wow Momo, Chowman, Mughlai Cuisine and Sweet Mart in and around its neighbourhood to satisfy the cravings of residents and visitors alike. Easy transportation and connectivity Being one of the finest realty project spaces in the south-west region of Kolkata, Joka will fulfil your dreams of living in an exquisite setting. Located in Thakurpukur Maheswaran CD Block, it has emerged as a growing neighbourhood in the town. The demand for residential properties is further slated to double in the area as the four-lane Diamond Harbour Road connects it to the city as well as to other areas like Sealdah, Howrah, Esplanade and Netaji Subhash Chandra Bose International Airport. Being centrally connected to all the important locations like the IT hub of Salt Lake, and enjoying the availability of public transport, have poised Joka to be one of the finest housing destinations. Public provisions set-up The advantages of living within an elite infrastructure are multifarious in nature. The S. Pailan World School, Kendriya Vidyalaya, Delhi Public School, and Vivekananda Mission School are few of the renowned educational organizations located in the vicinity. Since healthcare facilities are becoming a major area of consideration among most people, what further surges Joka’s reputation as the finest residential hub is the availability of well-known medical assistance from hospitals such as the Humanity Hospital, ESI and BMRI Hospital. Home buyers’ expectations Home buyers seek an area that is well organized, well-connected to the heart of a city and has all the essential facilities. Today, be it the baby boomers or the X gen, both these groups will only settle for a place that assures security and convenience complemented with serenity. In addition to the robust infrastructure, Joka spreads across a huge area covered with lush greenery and tranquillity. The promise to provide a life of exclusivity, a calm and peaceful environment away from the scramble of the city, in addition to being facilitated with luxury homes and theme-based housing spaces makes Joka an ideal residential landmark in Kolkata.