Drones to be a boon to real estate industry

Drones would be a boon to the real estate industry as it has always been a cut-throat competitive market, hence aerial photography and videography becomes a useful medium to represent a property effectively for providing a larger than life perspective. Additionally, effectual pictures to show a bird's eye view of the property helps showcase a project’s surroundings such as markets, parks, etc. This facilitates a wholesome experience for a potential homebuyer. From a developer’s perspective Drone technology is cheaper now compared to some years ago; the cost of drones images and videos is much lesser to augmented reality (AR) and virtual reality (VR). Also all the third party websites are equipped to support high-end technology which showcases such videos. Hence, cross marketing on other platforms also comes handy.   Drone technology is going to effectively help us market the project. We recently shot videos and pictures for Ruparel Ariana project. It’s a 73-Storeyed tower with each apartment offering sea-view. The drone videos will give buyers the understanding of overall project.   The ultimate objective for marketing videos using drones is to multiply potential buyer’s attention and to get them to spend more time scanning the property. Video being a very powerful tool and Drones providing dramatic views of the property helps increase the buyers experience and accelerate decision making process. In this digital era, almost every homebuyer scrutinizes real estate projects online, hence upgrading and utilizing right technology tool is the only way forward in order to sustain in the market.   For under-construction properties, 360-degree views from the building at various heights can give buyers a sense of the actual views from their apartments. Beyond the marketing purview, drones can helps in quality-control and inspection at construction sites. When it comes to planning stage, the technology has helped immensely to conceptualise what development is going to be, because more often it is difficult to do so just from a set of plans. Lastly, precise and well-timed assessments of property conditions by utilizing drone technology helps in reducing investment risk. That is, property managers, owners and insurers make key decisions about their properties using the technology. In near future, usage of drone technology will almost be a mandate for developers. Acts like RERA is making the buying process transparent and usage of drone and actual footage will help in projecting a clear picture about the construction. Authored by Amit Ruparel, MD, Ruparel Realty