Architecture Draws Numerous Parallels to Product Design

Ashiesh Shah, Architect & Creative Director, Ashiesh Shah Architect + Design speaks on the role of product design

The role of product design has developed largely over the years and with it, its scope broadened dramatically. Products in architecture have much to do with the tactility of the product - the way it appeals to the human senses - thus creating its own association with the user. Whilst, architecture encompasses a macro proportion of design, product design demonstrates its micro perspective, shrinking the canvas of exploration, determining the need for a compact functional aesthetic, the art of which, I believe defines the challenge. When it comes to architecture, it draws numerous parallels to product design. From design principles to mediums, ideology to processes, both tend to rest on the same plateau. Take circulation for example, a hidden, yet most vital element of architecture, finds motive in product design through user-experience. Architect’s today begin to create products to conquer a vision drawn from their design analogies that most likely are necessity driven, and that’s the beauty of this unplanned pivot through a journey in design. I have always wanted to foray into product design, designing custom furniture pieces for my clientele and collaborations of varying scales have helped me envisage my passion for these elements of change, a desire, finding form today through my very own Atelier, a composition of inventiveness, tapped by artists, coming together to narrate tales of evolving aesthetics. I find a steady inclination towards material research and garner a strong sense of a developed interest in tactility as form development. Detailing today is vital in product design and material study, curation and longevity are irreplaceable constituents of a successful product. As a personal preference, gravitating towards natural materials and craftsmanship, enhanced by natural stones and materiality, comes with a great level of material research. What’s great though is how many members within the building industry are willing to push these boundaries in design to ensure positive change by creating a difference!   To read the full article, write to us for Digital Edition of the Realty+ Coffee Table Book – “The Pillars Of Real Estate” at realtyplus@exchange4media.com