Affordable Housing =The Next Level Living

Since the last few years, one of the most used words in and around Real Estate sector is ‘Affordable Housing’.  We have reached a stage when most of people have understood the importance of having a home – either to stay, or even, for investment purposes and are getting easy approvals and terms from the financial institutes as well.  Needless to say that this is the actual high time for the real estate industry – for the developer and the buyers. And, that is the time, when the term that has been dominating the minds for over four years now, comes and plays as the catalyst – ‘Affordable Housing’. Theoretically, affordable housing means homes that are available within the reach of common people. Of course, affordability changes from person to person and hence, without digging much into the price part, let us look through the newest trend in real estate, that is homes, that have luxury features and are affordable for the MIGs. These homes are the next level living as they are built with features and amenities that can uplift the overall lifestyle of the buyer. Homes that are built in the way to make people delighted and proud of their surroundings. Homes, where people would have their heart in. We strongly feel that these affordable lifestyle homes are the next thing to look out for in the real estate sector. There are many projects that are being developed with these aspects in mind, and mostly in locations like Rajarhat, Madhyamgram, Joka, Barasat and even in tier 2 and 3 cities like Durgapur, Hooghly, ­­Siliguri etc. These homes are playing a very important role to create interest among the potential home buyers and hence introducing a boom in the already surged market scenario. About Jain Group: The Jain Group is one of the most dynamic and admired organizations in the Infrastructure, Finance, Hospitality and Real Estate sector in Eastern India. Jain Group is the proud recipient of the National CNBC award for affordable housing, multiple East India travel Award, SP Jain award for innovative marketing, the Make My Trip outstanding hospitality Award and also the National Young Leader award from SP Jain institute of Management and Research, Mumbai. In addition to a string of various regional and national award in the fields of Real Estate and Hospitality. The Jain Group was founded in 1970’s the visionary Founder and CMD of the Group, Mr Prem Jain, established its finance division, Jain Finance Corporation. In 2004, Jain Group had successfully ventured into Real Estate by creating a series of residential spaces at strategic locations in Kolkata under the aegis of ‘Dream Homes’. Today, Dream Homes have become a brand to be reckoned with. In 2011, the group diversified into the hospitality sector and brought Holiday Inn hotel brand in collaboration with IHG (Inter Continental Hoteliers Group). In 2012, the group forayed into Lifestyle Affordable Housing sector under the aegis of “Dream Value Homes”. The group has already delivered 2.5 million square feet and has a customer base of 4000 happy customers. Furthermore, the Group has a vision to build projects worth over Rs 900 crore covering 5 million sq ft of space by 2020. In the Real Estate Space, the Jain Group is proud to be 100% RERA compliant, 100% GST ready and completely focused towards development of quality and affordable lifestyle homes. Guided by this vision, fuelled by enthusiasm, strengthened by a strong dedicated work force and advantaged with advanced building technologies, the Jain Group is committed to give shape to the future of not just Kolkata, but many more cities spread across the country.   Written by Mr. Rishi Jain, Executive Director, Jain Group