Roca launches #GoRight, a digital campaign on World Toilet Day; focusing on hygienic practices in bathrooms

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New Delhi, November 20, 2020: Promoting bathroom hygiene and wellness, India’s leading bath fitting brand Roca launched an awareness campaign #GoRight to mark World Toilet Day. The campaign urges individuals to #GoRight while using a toilet as they are doing everything else in the ‘right’ manner while traveling or visiting a public space. Roca’s World Toilet Day campaign #GoRight highlights the importance of having a safe and clean bathroom to lead a healthy life. While the toilet is an important functionality space in our household, an ill maintained or unhygienic toilet space houses millions of microorganisms that can lead to multiple infections and illnesses. The on-going Covid-19 pandemic has turned everything upside down and everyone has adapted to newer habits and adherence to various precautionary measures like wearing masks, regular sanitization, social distancing especially at public places or spots used by more than one person. Having a clean and hygienic bathroom space is equally important to fight the pandemic. Commenting on the brand’s campaign on World Toilet Day, Mr. KE Ranganathan, Managing Director, Roca Parryware said, “Given the current scenario, hygiene and sanitization are of paramount importance to lead a healthy and safe lifestyle. As we all practice these new normal norms, it is equally important to maintain a clean and safe toilet space to avoid any microbial infection or transmission. Our campaign #GoRight on World Toilet Day urges people to drive the social change and encourage individuals to keep the toilet area clean and safe and keep ourselves and our loved ones safe from any viral and bacterial infection.” #GoRight is focused on deepening the public awareness around the usage of toilets via digital platforms in the coming days. Moreover, through this campaign, Roca is sharing various tips to have a safe and hygienic toilet. Digital TVC Link - https://www.facebook.com/RocaLifeIN/videos/378744090125826 About Roca India Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visitwww.roca.in For further information, please contact: Roca Bathroom Products Pvt. Ltd. Rishabh Chowdhry; rishabh.chowdhry@in.roca.com MSL India Tuhina Singh; Tuhina.singh@mslgroup.com | Shivika Kalra; Shivika.Kalra@mslgroup.com