Bosch Launches #JashnKarKhulKar Campaign.
Home appliances company, Bosch and digital agency from the house of Dentsu India, Isobar, have launched the #JashnKarKhulKar campaign. Jab Bosch Hai Ghar Par, #JashnKarKhulKar – implies that one can celebrate festivals by doing what they truly love by leaving the cleaning, cooking, dishwashing and other chores to Bosch appliances. The threefilm digital campaign is crafted to depict Bosch products as a solution to ease the burden of household chores that come with festivals and improve the quality of life. Neeraj Bahl, Managing Director and Chief Executive Officer, BSH Household Appliances Manufacturing, said, “Nowadays, almost everybody offers deals and discounts during the festive season. But what value does their brand add to the day-to-day life of the customer? The customer wants something real. They look for products that will elevate their life. In these changing times, #JashnKarKhulKar is a step ahead of the campaigns that only revolve around offers. It shows what Bosch truly is. An innovator. A time saver. An effort saver.” Aalap Desai, National Creative Director, Isobar India, added, “We've been cooped up in our houses for so long that today it actually takes a nudge for people to start celebrating again. That's what the campaign is all about. Remembering the joy of festivals and enjoying it wholeheartedly. After all, agar Jash khulkar nahin kiya toh kya kiya?” Prashant Lodaya, associate vice president, Isobar India, commented, “Bosch home appliances is redefining lives around the globe by offering innovative appliances that save effort and let people have more personal time. We carefully crafted #JashnKarKhulKar in alignment with their global narrative – keeping it so Indian, at the same time, that it seems relatable to everyone.”
Tags : Press Room digital campaign Home appliances #JashnKarKhulKar BSH Household Appliances Manufacturing Isobar India Bosch